Do you have a job? Car insurance? Homeowner’s insurance? You’d be surprised at all of the different people and companies that use the Internet to check up on you, with or without your permission. That might be okay, if the results that people see are fair and accurate representations of you, but there’s a lot that can go wrong with any online search.
One of the main problems many people encounter when their reputations are searched online is mistaken identity. Search engines look for results that appear to be linked to you, but it doesn’t always happen like that. Often the results that are returned are for someone with the same name, or even just the same last name. So anything that’s revealed, good or bad, may have nothing to do with you.
People using Google or one of the other search engines to find out about you are often not as careful as they might be. It can sometimes be tough for them to figure out that the information returned is about a different person. The searcher may not even bother to check, but you can be sure that he is going to believe whatever he reads about you – or the person who he thinks is you.
An online reputation management company can help to prevent this kind of mistake from happening to you by making sure the search results returned are reliable and valid. Be sure your online impression is a favorable one by using ORM to protect your good name.
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